Tesla CEO Elon Musk announced the plans to have an electric vehicle with a price tag below $30k by 2015.
Overly ambitious, or very realistic given Tesla's current track record? Tesla is known to be good at making electric vehicles (look at the Tesla Roadster) and has highly anticipated plans for the sedan Model S and the SUV type, Model X. The only real enemy here might be time; 4 years is something even the big car manufacturers might have trouble with to meet such an ambitious target. Go Tesla!
Tesla's Challenge: Build $30k Mainstream Electric Car by 2015
Just to make things clear, Musk told the audience that Tesla’s Model X SUV would be one of the vehicles released. He added that it would be “Cooler” than any other vehicle of its type on the market.