Innovation Lessons: Don’t Fall in Love with your Tech

2019-11-06 | innovation Innovation Lessons: Don’t Fall in Love with your Tech

Don't get stuck in the love phase of your project or startup. Love solving the problem, not your solution looking for trouble.

There is a fine line between Tech-Push and Tech-Pull. A fine line differentiating solutions looking for problems, or problems looking for solutions. Too often people try to build a business or a project to deploy a specific technology.


Two routes can lead to a successful project/business:

  1. Have an amazing tech and look for problems to fix, or

  2. Have identified a massive problem and look for a compatible tech to fix it.

The first is not impossible, the second is easier. Easier as long as you are willing to look at other technologies and explore your options.


New technologies enable new ways to solve things. New methods to run an organisation or conduct business. But if you are looking to get it funded, start with the problem. Start with the pains and look for the right tech to solve it. People are more likely to pay to have problems solved. Instead of paying to discover a new problem they didn’t realise they had.

 

"Love solving problems. Avoid embracing a tech looking for trouble."

 

 

Written By: Roelof Reineman