You are about to launch your project or business. You have done your homework. You have defined the problem you want to tackle. You have a well-groomed business model canvas rocking your wall. But have you mapped out which parts in your plans are assumptions? How big an assumption are they? Are you 20% sure that it is correct? Or have all your customers said it was precisely that?
It is perfectly normal to have to work with assumptions on this. You are often going into uncharted territory. The paths have not been defined upfront. The key is knowing how significant your uncertainties or unknowns are. Then rank them based on how devastating it would be if proven wrong. Think of this list as a backlog for the things you want to test and validate.
Then go and design a test or anything to validate your uncertainties. The goal with this is to learn. Confirm you are on the right path. Or get to know where it is not so you can make a pivot.
"Thinking you're right allows for the initial leap of faith. Knowing you're right will enable you to hit the ground running, instead of crashing."
Thinking there is a market, or believing it is true is one thing. It allows for the initial leap of faith. Knowing there is a market, or dealing with facts allows your project or business to build and thrive. It will enable you to hit the ground running, instead of crashing.
Need help to map out your assumptions and highlight the most critical ones? Are you struggling on how to validate and test your assumptions properly?
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